
THE ULTIMATE STORY TELLING BRAND.
Working alongside The Mutiny Agency I have helped develop the Lowlander storytelling, brand tone and personality, creating the brand guidelines, writing the stories for the beer labels and packaging.


With every can, bottle, coaster or tap lens there was a story to bring to life, whether it’s Dutch inventor Drebbel taking King James down the Thames in the first submarine, or finding out how farmers stop elephants eating crops in Asia by using orange groves!
I enjoyed developing the storytelling across all media, writing the quirky tales featured on each botanical beer can and bottle.
TELLING BEER STORIES.


Lowlander 0.3% I.P.A - 'Elephants Never Forget'
In Sri Lanka they know it’s hard to dissuade an elephant from, well, anything. Unless you’re a fragrant orange. You see, farmers there discovered that the native elephants really don’t like citrus. So now they plant orange trees to protect their crops from inquisitive trunks. We brew our alcohol-free I.PA. with exotic mango, cardamom & orange peel, which makes it tropical & juicy - & guaranteed elephant-proof.
Lowlander 0.3% Organic Blonde Ale - 'The Butterfly Effect'
In 1699 the pioneering naturalist Maria Sibylla Merian travelled from Amsterdam to Surinam to study her great passion, butterflies. We understand the call of curiosity too. It leads us to wander, foraging in meadows & hedgerows for ingredients like wild elderberry & rosehip for this deliciously light, alcohol-free blonde ale. As Maria knew, the lifespan of the butterfly is short, but a glass of this organic ale disappears even sooner. Curious, isn’t it?


Lowlander 0.00% WIT - 'Drebbels Diving Boat'
When Dutch Inventor Drebbel took King James I down the Thames in the first ever submarine, little did he know he would inspire us with his implausible feats. Our 0.00% Wit beer is testament to this ingenuity, a zero alcohol & zero waste beer that tastes good & makes good use of orange & lemon peel surplus from bars & restaurants. Dive in!